Automakers go all out to drive sales in festive season

Vehicle makers are pulling out all the stops in a bid to make the most during the festive season, amid a crippling slowdown in the local market. With buyers dithering to enter the showroom, the companies are literally landing up at their doorstep to make a sales pitch. Most of them have boosted their sales and marketing budgets and are launching special campaigns for the festive months, traditionally the busiest sales season.

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